Where does a rail company
forge real fan love?
As part of their first sponsorship agreement with our hometown Atlanta United FC, Norfolk Southern seized on the chance to amplify its brand around Atlanta’s Mercedes-Benz stadium during key moments of home matches. YAH created all the visuals and messaging to support the LED bands that encircle the action, as well as the towering LED MegaColumn at the entrance. All of it connected the five stripes of Atlanta United with the five stripes of the Norfolk Southern’s logo, and its innovative and vast rail network.
Creative played up that Atlanta is built on rail, Norfolk Southern now calls it home, and both share a history.
