To connect Sprite and the Atlanta Hawks with their consumers passion for music and sports, You Are Here transformed the State Farm Arena into a virtual stage, bringing a never-before-seen volumetric performance to life featuring Atlanta-based rapper, Latto.

Additionally, YAH featured social media to encourage fans to purchase and scan Sprite products, employing image recognition to unlock sweepstakes and exclusive content from Latto, including an augmented reality experience which brought the virtual stage directly to fans on their devices.