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    Case study

    Yah x cricket wireless

    Cricket Sponsorship

    sponsorship | campaign development | strategy & planning

    How does a brand bring real smiles
    to HBCU communities?

    The communities created by Historically Black Colleges and Universities (HBCUs) run deep. These institutions empower students with a culture all their own and a reach that extends beyond the classroom.

    That’s why we were excited to partner with Cricket Wireless to support our HBCUs. Through programs like the Celebration Bowl and MEAC/SWAC Challenge Kickoff, YAH helped Cricket create opportunities to celebrate achievement and engage with local communities in new ways.

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