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    Case study

    Yah x coca-cola


    campaign development | social & Digital | Experiential

    How can college students energize
    a brand portfolio?

    Coca-Cola partnered with YAH to build and execute a Campus Ambassador program to identify students as “the face of Coca-Cola” on their campus. In partnership with colleges and universities across the U.S., we manage 1,000+ student-led samplings each year, featuring Coke’s newest and most beloved products while supporting the social media strategies of other brands within the portfolio.

    YAH also manages the program’s Instagram account, develops monthly content calendars, and oversees all social content for 100 ambassadors nationwide, which includes establishing community guidelines and hosting social training sessions. YAH has helped the program grow more than 121% in the past six years.

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