150 Interstate North Pkwy

Atlanta, GA 30339

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    Case Study

    YAH x deep eddy vodka

    2021 Dive In Tour

    experiential activation | analytics & measurement

    Can a national tour drive ROI and local buzz?

    YAH has been responsible for operating the Dive In Tour marketing campaign since 2021. To engage the audience, tour managers utilize 1940’s-era Spartan Travel Trailers which have been custom fabricated into unique and attention grabbing mobile bars/sampling stations/lounges and activation spaces. The ultimate goal is driving trail, fostering product education, and creating overall brand awareness in a funky, fun environment.

    The tour brings the Deep Eddy Vodka experience to life by activating where consumers already are. These include music festivals, cultural and lifestyle events, and on and off premise retailers like bars, restaurants, and liquor/grocery stores.

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